Conference Conductor: Emcee & Keynote
Dr. Daren Martin
WSJ & USA Today Bestselling Author • Trusted Advisor • Motivational Keynote Speaker • Futurist
Dr. Daren Martin will serve as the Conference Conductor at CTW 2024, guiding attendees through a day of learning and transformation. As the emcee and closing keynote speaker, Daren will engage in sessions and conversations throughout the event, distilling key insights and tying them together in his closing remarks. His presentation will focus on culture, change, and embracing organizational transformation. See video.
In addition to leading the fireside chat with Graciela Chadwick, Chief Operations Officer at Crumbl, Daren will summarize the most important takeaways from the day—highlighting insights that can fuel your business growth, improve employee engagement, and drive profitability.
Key Outcomes From Dr. Martin’s Presentation:
- Tools to build a company culture that attracts and retains top talent
- Strategies to increase employee engagement
- An actionable vision for your business
- Enhanced company-wide performance
- A true ownership culture
- Higher profitability
Born in Franklin, Louisiana but grew up in Bangkok, Thailand. Dr. Martin provides strategic insights to companies that empower them to Exponentially increase their Employee Engagement, Create an Epic Culture, Build Better Leaders, Increase Profits, and other vital metrics. He is out to Evolutionize work to make it higher performing, more soul-satisfying, more profitable, and more engaging. He produces highly engaging, meaningful, and actionable content that transforms the way people work, experience life, and maximizes engagement in companies and organizations around the world.
Dr. Martin's thought leadership and change strategies in transforming companies earned him the title The Culture Architect. He acts as a Trusted Advisor and Executive Coach to business leaders at companies ranging from Fortune 500 to small businesses. He is the CEO & Founder of The Global Company Culture Association, a Global Keynote Speaker, and Author.
His WSJ and USA Today Bestselling book “A Company of Owners” has sparked positive change at companies around the world and has been called "Best book since Good to Great". He provides Executive Education for SMU. He resides in New Orleans, LA.
General Session
Graciela Chadwick
Chief Operations Officer
Dr. Daren Martin will welcome Graciela Chadwick, Chief Operations Officer at Crumbl, to the stage for a candid and insightful fireside chat. Together, they will explore strategies for navigating today's most pressing business challenges, including maintaining strategic focus while managing workforce culture, leading effectively in uncertain times, and balancing visionary leadership with day-to-day operations. This conversation will provide actionable insights to help you cultivate a thriving corporate culture and position your organization for long-term success.
In her current role as Chief Operating Officer, Graciela is responsible for Field Operations, Training, Customer Experience, Store Buildouts and Construction, and Supply Chain. Crumbl is the only large-scale food retailer that offers a weekly rotating menu across all its 1,000 plus locations in the USA, Puerto Rico and Canada.
Graciela was born and raised in Mexico City. She graduated from Panamerican University with a degree in Finance and Management. In 2014, she also received her Executive MBA from Emory University where she obtained the Marketing Honors Award for the graduating class of that year.
She started her professional career in Consulting with KPMG implementing ERP systems for several fortune 500 companies and government agencies. She specialized in Materials Management, Procurement, Warehousing and Supply Chain.
She then moved to the food industry when a client hired her to work for Burger King, she held positions in Technology and Operations during her time there.
Afterwards she moved to Atlanta where she opened her own business doing Marketing Research. She then got the opportunity to work at Chick-fil-A where she spent her last 14 years and held multiple roles helping build the Enterprise Analytics department, later moving into Field Operations to help build the Restaurant Support Strategy and Insights and most recently the Customer Support strategy and team.
In her spare time, Graciela loves to read, cook, travel, do yoga and most importantly spending time with her amazing husband Jeff and her children Mia and Logan.
General Session
Crafting and Creating Culture
Company culture plays a pivotal role in shaping both the internal dynamics and external perception of your organization. It not only attracts like-minded talent and partners but also reinforces your brand’s identity and value. Discover how culture drives brand success by influencing employee engagement and fostering authentic brand representation. Explore the powerful connection between culture, employees and the long-term vitality of your brand.
DR. Tracy Brower
Author & Vice President of Workplace Insights, Steelcase
Anne Djerai
CEO, Metropolis Coffee Company
