What’s in a Brand? The Importance of Establishing Your Identity

Wednesday, April 6 • 9:00am – 9:50am

A brand isn’t necessarily a product or line of products. A brand should be everything you offer. Consumables, supplies, service, etc. Establishing your identity and creating a separation from your competitors. How to differentiate yourself from others and create increased value for your customers. Brand loyalty builds consistency and develops long-lasting business relationships.