Crafting Your Brand’s Story: Actively Connecting with Your Audience

Wednesday, December 11 • 3:45pm – 5:15pm

OCS, pantry services, and workplace hospitality thrive on strong client relationships. A powerful way to build and strengthen these relationships is through a classic sales tool: storytelling. In this session, you’ll learn how to effectively communicate the value of your brand in a way that resonates with your clients, no matter the size of your operation. Discover how to craft compelling narratives that not only attract but also engage clients, helping to build lasting partnerships rooted in trust and shared understanding.

• Use storytelling principles to strengthen your brand in the eyes of clients and consumers.
• Understand how effective storytelling can change according to operation size.